By Staff Reporter
~ The new campaign will bring a fusion of global aesthetics and expertise to transform homes ~
Mumbai, 23 rd August, 2023 – India’s largest full-homes only interior design brand, Bonito Designs has
once again collaborated with design luminaries, Gauri Khan and Manish Malhotra to unveil a
transformative concept ‘World Designs’. After a resounding success of their previous collaboration, this
new chapter signifies an even grander story, promising to reshape the landscape of interior design. This
innovative collaboration marks a groundbreaking step in interior design, combining diverse cultural
influences, artistry, historical narratives, and architectural elements to create unique and personalized
living spaces for clients across India.
‘World Designs’ transcends traditional boundaries by infusing international design elements into the
Indian context, resulting in homes that seamlessly blend global aesthetics with local nuances. Gauri
Khan and Manish Malhotra expertise is instrumental in interpreting the rich design heritage of
different regions, creating interiors that are not just visually appealing, but also emotionally resonant.
The partnership signifies a convergence of unparalleled design sensibilities. With an in-depth
understanding of various design themes sourced from cultures around the world, the collaboration aims
to offer a kaleidoscope of interior design concepts that resonate with the preferences and aspirations of
their customers in India.
Speaking on the launch of ‘World Designs’, Gauri Khan said, Design is my passion, and through ‘World
Designs’, I am thrilled to continue this journey of crafting living spaces that resonate with beauty,
culture, and emotions. Collaborating with Bonito Designs has been an inspiring experience, allowing
both Manish and I to blend our design sensibilities to create something truly unique. Each space tells a
story, weaving together global influences and personal aspirations. With ‘World Designs’ were excited
to bring our vision to life once again, transforming houses into homes that exude warmth, character,
Manish Malhotra shared his thoughts on the launch of ‘World Designs’ as well. He said, “Collaborating
with Bonito Designs has been a remarkable journey of innovation and creativity. Through this
collaboration, we are not just designing spaces; we are crafting experiences that transcend time and
trends. Design, for me, is a language that speaks of history, culture, and individuality and through ‘World
Designs’, each design element tells a story, that reflects the unique essence of the homeowners. ‘World
Designs’ is an exciting continuation of our collective vision, where we strive to turn dreams into reality,
one design at a time.
Speaking on this breakthrough collaboration, Amit Parsuramka – CEO, Bonito Designs said,
“Celebrating the fusion of creative genius and artistic vision, ‘World Designs’ marks a defining moment
in the evolution of interior design. This time the collaboration with Gauri Khan and Manish Malhotra
transcends boundaries and redefines what it means to turn spaces into living stories. This partnership is
not only a testament to our shared commitment to innovation but also a testament to the power of
design to shape experiences. With ‘World Designs 2.0’, we are embarking on a journey to craft homes
that encapsulate cultural narratives and timeless aesthetics, delivering unparalleled living experiences to our clients. This is a collaboration that goes beyond the ordinary – it’s a harmonious blend of design, inspiration, and imagination.
Rishi Sharma, CMO – Bonito Designs added, “At Bonito Designs, we believe that great design has the
power to transform lives. Our collaboration with Gauri Khan and Manish Malhotra for ‘World Designs’ is
a testament to our commitment to bringing exceptional design experiences to our clients. This
partnership is more than just a collaboration; it’s a blend of design philosophies that transcend cultures
and boundaries. ‘World Designs’ is not just about creating beautiful spaces; it’s about crafting unique
narratives that reflect individual stories and aspirations. With Gauri Khan and Manish Malhotra’s design
prowess and our innovative approach, we are set to redefine the very essence of interior design, making
dreams come alive within the walls of homes.
Every project under ‘World Designs’ will be a testament to the deep-rooted knowledge, creativity, and
design prowess that Gauri Khan, Manish Malhotra, and Bonito Designs bring to the table. As trends
evolve and new inspirations emerge, this collaboration is poised to revolutionize interior design,
redefining spaces and experiences.
From intricate Moroccan patterns to the refined minimalism of Scandinavian interiors, ‘World Designs’
promises to transport clients into their own dreamscapes. Bonito Designs commitment to translating
these global design themes into practical and aesthetically pleasing home environments, customized to
meet the preferences of individual clients, sets a new benchmark in the industry.
About Bonito Designs
Bonito Designs is India’s fastest growing home interior brand, which is revolutionizing interior designs
market by offering curated and exclusive homes for its customers. Bonito uses ‘no catalogue’ approach
to bring freshness to all the homes they design. The Company which entered Mumbai last year runs four
experience centers and has delivered homes spanning across 5 mn sqt till date. Backed by Tomorrow
Capital, Bonito plans to launch operations in Pune, Hyderabad, NCR and Chennai in the next 18 months.