Gera Developments announces Superstar ‘Amitabh Bachchan’ as Brand Ambassador

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By Staff Reporter

Pune…July 12, 2023…Gera Developments, pioneers of the real estate business and the
award-winning creators of premium residential & commercial projects, has signed legendary
actor and global Bollywood superstar ‘Amitabh Bachchan’ as the Brand Ambassador and the
face of the brand. With the announcement, Gera Developments becomes the first Pune-
based company to rope in the most iconic celebrity and nation’s pride, Amitabh Bachchan.
Aligned with the philosophy ‘Let’s Outdo’, Gera Developments continues to strive to
strengthen its focus on customer centricity by offering novel infrastructural ideas and
theme-based projects as well as digitally transformed processes to create a long-term
customer connect. With the star actor’s ability to constantly outdo himself and defy age,
Amitabh Bachchan has not only reinvented himself to stay relevant but has also created a
personal bond and an emotional appeal with one and all which is in sync with the Gera
brand ethos.
Mr. Rohit Gera, Managing Director of Gera Developments, said, “We are delighted to have
legendary Bollywood actor Mr. Amitabh Bachchan as the face of Gera Developments. Mr.
Bachchan is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo. With
a long and exemplary career, he has reinvented himself year after year and continues to be
one of the most respected film personalities. This was important for us at Gera as stability
and trust are our key brand attributes. We saw an immediate resonance with brand Gera
especially our trend setting ChildCentric® Homes. The resilience of brand Bachchan cuts
across not just the general audience but even the elite.”
Speaking on his alliance with Gera Developments, Bollywood actor Amitabh Bachchan,
said, “I look forward to my endorsement association with Gera Developments. I specially
liked their innovative concept and focus on Child Centric Homes. They have been in the real
estate development business for over 50 years, which is a commendable achievement.”
Rohit Gera further added that, “As we embark on a new growth path, we believe having a
brand ambassador for our brand Gera will help get our message to a wider audience and
this will, in turn, aid our growth story. Our guiding belief of keeping our customers first in
mind will always motivate us to Outdo. Our unwavering focus on innovating and improving
real estate to meet shifting lifestyle dynamics while upholding the premium living
experience will enable us to deliver unique experiences surpassing our customers’

expectations. It is an opportune time to launch our iconic brand ambassador while we
continue to work with an impressive roster of celebrity ambassadors for ChildCentric®
Homes. Home buying is an extremely emotional decision, one that is made with hopes,
dreams and aspirations. We welcome Mr. Bachchan and are optimistic that this association
will further reinforce our business position and help us strike the right emotional chord with
our valuable customers.”
Gera Developments’ signing with Amitabh Bachchan as its Brand Ambassador will shortly
witness the launch of a media campaign. Gera also plans a slew of activities to connect with
existing and potential homebuyers better, especially those seeking residence in a
thoughtfully designed project like Gera’s ChildCentric® Homes that suits the needs of
children and parents alike.
The announcement of introducing actor Amitabh Bachchan as its Brand Ambassador comes
at a time when Gera has put in place a strong development pipeline and will have 5.5 million
sq. ft. of saleable area under development in Pune.
As trailblazers of a new category of living spaces, ChildCentric® Homes projects have so far
garnered exceptional response and there are plans to expand this portfolio by venturing
into new markets. Built with the vision of helping children soar and designed to meet the
needs of young home buyers, this multifaceted project gives working parents with young
children the opportunity to live in a nuclear format and equip themselves with resources
that help upgrade their lifestyle. This never-before-seen housing solution provides an array
of amenities, including hobby classes, recreational zones, multiple parks, sports academies,
dance and music institutes, among others. All in all, this concept-based project provides
residents with premium homes and modern infrastructure facilitating safety, fun,
convenience, and development among children.

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